Our channel distribution spans all over Indonesia’s area, and is supported with an integrated marketing system to build strong brand equities and to meet the needs of Indonesian consumers.

For that, we have made significant investments in various improvements in marketing activities, technology, product development, and most fundamentally distribution.

Our distribution network has become one of Indonesia’s most extensive distributions network, covering most of the Indonesian archipelago, from Sumatera to Papua. This distribution system covers more than 25.000 groceries which collectively supply to over 65.000 retail outlets (modern and traditional outlets), hotels and commercial users. Meanwhile, our own sales distribution network on Java is made up of over 300 sales professionals, more than 100 vehicles, and 20 sales representative offices.

PT Ultrajaya's primary market is Indonesia where the population of over 240 million people is enjoying increasing levels of spending power. Domestic sales account for over 90 percent of the company's total production. However, since 1988, the company has engaged in limited export activities to selective countries.